February 22, 2016
I was in charge of the ideation and design of a mobile app based financial product. The main goal at this stage was to come out with a new brand and concept for the app by following the business requirements.
The main requirement was to develop a concept for an app who permits the users to finance their purchases in a bunch of selected online shops, to smooth the application process and payment of the installments.
The main idea was to split the purchase into 4 installments generating a one-time usage credit card and reward the users when paying in advance.
After an analysis of the competitors in the market and having a look to the previous UX research we came our for a new concept for the brand, a new value proposition and an app based financial product called We. :
How it works:
To enhance the purchases the app would promote the online shops with discounts and permit the users to finance at 0% interest rate. Once the user has selected the product he wants to buy he can finance the purchase by selecting how much he wants to pay in advance. A virtual credit card is generated and being used one time to make the purchase. The user will pay the purchase in 4 installments and manage their payments easily through the app.