QuéBueno! brand and UX/UI redesign

QuéBueno! is a microcredit service of a leading fintech startup who offers financial solutions for its costumers. As a the main product designer, I was in charge of the UX/UI design. Our mission was redefining the user experience throughout the app and make the product evolve over time, to a brand change and an incoming PWA development.

What I did for QuéBueno! ?

• Analyze and solve usability problems
• Ux research
• Define a redesign and ux strategy adapted to technological constraints in order to build a smooth migration to the new website and app.
• Analysis and redefinition of the user journeys and all user cases (during the registration of new users and the application and experience of returning users)
• Redesign of the design system and UI of the public website, registration process, emails and user area
• Redesign of the brand and ideation of a new concept.